Heatmap & Route Analysis
See where customers linger — and where they never go.
Some of the products that do not sell in a store are not disliked — they are simply never seen.
A heatmap shows how much time is spent in each floor region; route analysis extracts the dominant paths from entrance to till. Dead zones reveal that the problem is placement rather than product — and campaign-area selection stops being guesswork.
How it works
Anonymous route
Each visitor gets a temporary ID; the route is followed within the frame.
Dwell map
Time spent per region is aggregated into a heatmap.
Dominant paths
The most frequent paths from entrance to till are extracted.
Interest per square metre: the real report card of a layout
Store layout is usually built on aesthetics and habit. When dwell time is measured per region, the most valuable square metres often turn out to be the least visited. This data turns a zero-cost intervention — moving the campaign table — into a measurable gain.
| Entrance window | 26% |
| Campaign table | 21% |
| Main aisle | 18% |
| In front of fitting rooms | 15% |
| Back wall section | 6% |
The back wall is a dead zone: moving the campaign product there pulls aisle traffic further in.
| W1 | 22% |
| W2 | 21% |
| W3 | 18% |
| W4 | 16% |
| W5 | 14% |
| W6 | 13% |
The effect of layout changes is measurable within weeks; the permanent arrangement is decided on this measurement.
Use cases
Section layout
Dead zone detection and correction.
Corridor flow
Floor planning and leasing decisions.
Shelf layout
Impact of category placement.
Product position
Relationship between dwell time and sales.
Technical requirements
| Camera | Ceiling camera positioned to cover the whole area |
| Calibration | Matched against the floor plan |
| Data | Anonymous routes; tracking ends when the person leaves the frame |
| Output | Heatmap image, route flow diagram, region dwell table |
| Reporting | Period comparison and A/B layout testing |
Frequently asked questions
How does Heatmap & Route Analysis work?
Some of the products that do not sell in a store are not disliked — they are simply never seen.
Are our existing cameras suitable for this solution?
Required camera specification: Ceiling camera positioned to cover the whole area. Before installation we assess your camera inventory free of charge and report which points are suitable and, if needed, which camera should be added.
What results and indicators does it provide?
Key indicators: Floor coverage (in frame): 100%; Typical dominant routes: 3–5; Interest gain after relayout: +18%. The back wall is a dead zone: moving the campaign product there pulls aisle traffic further in. Thresholds are calibrated on your own site during the pilot.
Is it compliant with KVKK, Türkiye's data-protection law?
Footage is processed on an edge server inside your facility; raw video is not sent to the cloud. Facial recognition is not used; analytics outputs are anonymous and event clips are deleted automatically when the defined retention period ends.